!±8± Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City. Greg Grandin

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Post Date : Mar 02, 2012 13:53:49 | N/A

Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City. Greg Grandin

In 1927, Henry Ford, then the richest man in the world, bought a 5,000 square mile-tract of land in the Brazilian Amazon. There he was going to build a rubber plantation. But Ford wanted more than just rubber. To the unkempt rainforest he would bring order, efficiency and productivity - the principles of mass production. And across the United States, small-town America was giving way to consumerism and crass, brash new society. Ford wanted to create an America in his own image - Fordlandia, full of neat houses, straight roads and restrained Puritanism. But Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers turned the place into a ribald tropical boomtown. By 1945 it was abandoned in ruins. Greg Grandin tells the powerful fable of the pride and arrogance of the man who thought he alone could tame the Amazon. It is the battle between industrialised capitalism and the raw power of nature; it is the struggle too within Ford himself, the man who despised the new America that he himself had set in motion, who spent twenty years and several fortunes on his Amazonian dream, yet never set foot inside it. Superbly researched and grippingly told, "Fordlandia" portrays a man suffering under the grand delusion that the forces of capitalism, once released, might then be contained.

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Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City. Greg Grandin

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Specular City: Transforming Culture, Consumption, and Space in Buenos Aires, 1955-1973

!±8±Specular City: Transforming Culture, Consumption, and Space in Buenos Aires, 1955-1973

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Post Date : Feb 29, 2012 09:34:37
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A sweeping account of one of the cultural centers of Latin America, "Specular City" tells the history of Buenos Aires during the interregnum after Juan Peron's fall from power and before his restoration. During those two decades, the city experienced a rapid metamorphosis at the behest of its middle class citizens, who were eager to cast off the working-class imprint left by the Peronists. Laura Podalsky discusses the ways in which the proliferation of skyscrapers, the emergence of car culture, and the diffusion of an emerging revolution in the arts helped transform Buenos Aires, and, in so doing, redefine Argentine collective history.More than a cultural and material history of this city, this book also presents Buenos Aires as a crucible for urban life. Examining its structures through films, literatures, new magazines, advertising and architecture, "Specular City" reveals the prominent place of Buenos Aires in the massive changes that Latin America underwent for a new, modern definition of itself. Laura Podalsky is Assistant Professor in the Department of Spanish and Portuguese at Ohio State University.

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